Advertising principles, problems, and cases

タイトルと所在が表示されます

資料種別:

図書

責任表示:

Charles J. Dirksen, Arthur Kroeger, Francesco M. Nicosia

言語:

英語

出版情報:

Homewood, Ill. : R.D. Irwin, 1977

形態:

xviii, 690 p. : ill. ; 25 cm

著者名:

書誌ID:

BA36497414

ISBN:

9780256019254 [0256019258]

子書誌情報

タイトルが類似している資料

詳細

主題:	Advertising; Advertising--Case studies
分類・件名:	LCC : HF5823 DDC : 659.1 LCSH : Advertising LCSH : Advertising -- Case studies
LCCN:	76047746
注記:	First-4th ed. published under title: Advertising principles and problems Rev. ed. published as: Advertising. 6th ed. 1983 Bibliography: p. 675-677 Includes indexes
TTLL:	eng

所蔵情報

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1 図書 Advertising measurement and decision making Robinson, P. (Patrick), Dalbey, Homer M., Gross, Irwin, Wind, Yoram J. Allyn & Bacon	7 図書 Advertising, theory and practice Sandage, C. H. (Charles Harold), 1902-, Fryburger, Vernon Ray, 1918- R.D. Irwin
2 図書 Advertising O'Guinn, Thomas C., Allen, Chris T., Semenik, Richard J. South-Western College Pub.	8 図書 Advertising : its role in modern marketing Dunn, S. Watson (Samuel Watson), 1918-, Barban, Arnold M. Dryden Press
3 図書 Consumer decision processes : marketing and advertising implications Nicosia, Francesco M., 1927-, University of California, Berkeley. School of Business Administration, California. … Prentice-Hall	9 図書 Advertising Crawford, John W., 1914- Allyn and Bacon
4 図書 Advertising : principles and practice Wells, William, 1926-, Burnett, John, 1944-, Moriarty, Sandra E. (Sandra Ernst) Prentice Hall	10 図書 Advertising Frey, Albert Wesley, 1898- Ronald Press
5 図書 Advertising : principles and practice Wells, William, 1926-, Burnett, John, 1944-, Moriarty, Sandra E. (Sandra Ernst) Prentice Hall	11 図書 Advertising Frey, Albert Wesley, 1898-, Halterman, Jean C. Ronald Press Co.
6 図書 Advertising, the social and economic problem French, George Ronald Press	12 図書 Outdoor advertising Lippincott, Wilmot McGraw-Hill